How Ubisoft approaches its franchises
Ubisoft has created tons of franchises over the years. Rayman, Prince of Persia, and Assassin’s Creed are just a few of the names that we’ve seen time and time again.
Having developed numerous series, how does Ubisoft approach them? Why is the wait for new entries in some franchises longer than others?
Ubisoft CEO Yves Guillemot explained the publisher’s approach in an official Q&A:
“We have a strategy in place for each brand. Our goal is to work on each franchise until we see that it needs a break, and then down the line we’ll bring it back with a team that can make it shine once again. The power of our brands lies in the power of the people who work on them. So when we get to a point where we don’t think we can improve enough or bring something that fans haven’t seen before, we prefer to wait until we can identify a breakthrough – a fresh new angle that allows us to reinvigorate the franchise. So a lot of the time it’s about waiting for the right moment and the right team.”
