Iwata: Casual audience a focus at E3 because of media attention

Over the past few days, Nintendo fans have been forced to understand that E3 is no longer a place for hardcore games to be shown. Instead, it’s where new and casual products can be introduced. In a (roughly) translated interview with Spiegel, Satoru Iwata further explains why Nintendo decided to hold back on hardcore games at E3. “We understand that people were disappointed [with E3]. One must bear in mind that the E3 is always a good place to capture mass audience attention because the media interest is so high. So we concentrated on the games that we share with a new customer in mind that we have developed. We wanted to show what we have this year and early 2009 on the market. We have our games for the hard core of gamers, and there are still teams working on such games. But it just takes longer to finish developing these games, they finish within two to three years. The beginning of 2009 we will not bring, so we could at the E3 show none.”