Iwata elaborates on how games will be purchased digitally at retailers
We have additional details about how consumers will purchase packaged games for the eShop at retailers.
It works like this: you can head out to a retailer, check out the retailer’s website, and purchase the title immediately. The retailer will provide a 16-digit code that can be entered on the Nintendo eShop.
Iwata’s explanation is as follows:
“Our consumers can visit retail outlets or the retailers’ online shopping sites, look for products of interest, make a purchase decision and actually pay for the product there. The retailers then can issue the 16-digit software exchange code. As you can see on the screen now, consumers can enter the 16-digit code at the Nintendo eShop to download the software.
“Some may wonder why we are adding this kind of process, as it may seem more complicated. However, for the majority of our consumers, this is a familiar process as they are already accustomed to making payments at the retail outlets, and it can lower their psychological barrier to making online purchases. Some consumers are hesitant in purchasing digital download software because they are concerned about inputting their credit card numbers. Also, payments by credit cards or cell phones are unavailable to some people under a certain age. Accordingly, offering a familiar payment method should lower the hurdle for our consumers to purchase digital download software.”
