Kingdom Hearts 358/2 Days preorders “are already way in excess of a typical DS product” in the UK

“Kingdom Hearts has always been incredibly popular. As the first new release into the franchise for three years, pre-orders are already way in excess of typical DS product. The strength of the brand, quality of the product and the perfect timing in the approach to Christmas all set Kingdom Hearts up as a star performer for retail over the peak period.” – UK sales director Doug Bone

Square Enix also says that there are plans for online advertising…

“We’ll also run a series of carefully targeted promotions toward the late tween and early teen audiences. Our online advertising on launch will feature various takeovers and rich media video on a range of gaming and kids websites.” – Square Enix senior product manager Adrian Arnese.

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