List of MCV Award winners

RETAIL
Star Store: Gamestation – Birmingham New Street
Retail Innovation: HMV Gamerbase
Store Manager: Mike Barnes & Pearl Robinson (GAME Oxford Street)
Online Retailer: Play.com
High Street Retailer: GAME

PR & MARKETING
PR Team: Nintendo
Games Campaign: Wii Fit
New Games Brand: LittleBigPlanet
Marketing Team: Nintendo
Marketing Innovation: New Xbox Live Experience

PEOPLE & INDUSTRY
UK Development Team: Rockstar North
Distribution Team: Centresoft
Sales Triumph: Fallout 3 – Bethesda
Sales Team: Sega
Games Publisher: Activision Blizzard

SPECIAL AWARDS
MCV Retail Advisory Board – Special Recognition: Andy Yates (Nintendo)
Grand Prix: EA Sports

Source