Majesco Entertainment announces ‘A Boy and His Blob’ for Wii

Celebrating Its 20th Anniversary, Classic Franchise Makes Triumphant Return This Fall With All New Game Play Experience

BRISTOL, UK, March 4, 2009 ? Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a boy and his blob for WiiTM. a boy and his blob first appeared on the Nintendo Entertainment System (NES) and won numerous awards shortly after its debut in 1989. Developed by WayForward, acclaimed developers of Contra 4 and Shantae, the rebirth of this classic title expands upon the original platform adventure. Featuring groundbreaking hand drawn and painted animation technology, the all-new presentation provides a polished, cinematic feel.

“When a boy and his blob first appeared in 1989, it captured the imagination of gamers everywhere with its heartwarming storyline and unique gameplay,” said Gui Karyo, Executive Vice President of Operations, Majesco Entertainment. “Twenty years later, we are proud to bring an updated – yet still charming – reimagining of this beloved title to a new generation of Wii players.”

In a boy and his blob, an evil emperor has seized the throne of Blobolonia, and the fate of its inhabitants lies in the hands of the blob and a young boy he encounters when he crash lands on Earth. Playing the part of the boy, gamers must work together with their new blob friend to solve puzzles, defeat monsters, and escape danger on Earth and Blobolonia. By feeding the blob jelly beans, players can activate his special abilities to transform him into helpful tools ? including a ladder, trampoline, parachute, cannon, shield and many more. Every different blob form aids the boy as he navigates 40 side-scrolling levels filled with hidden treasures and unlockable bonus content on the way to the Emperor’s Citadel. Classic beans such as Licorice Ladder, Apple Jack, and Tangerine Trampoline, are joined by all-new jellybeans, including Bubble Gum Bubble and Caramel Cannon to provide a brand new play experience that only Wii can provide!

a boy and his blob for Wii is expected to release later this year in Europe. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com and www.majescoeurope.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking MamaTM and Cake Mania®2 for Nintendo DS,TM and Cooking Mama World Kitchen and Jillian Michaels’ Fitness Ultimatum 2009 for WiiTM. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

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