More 3DS price drop reaction from third-parties/retailers
Understandably, third-parties and retailers have been overjoyed by the announcement of the 3DS price drop. Satoru Iwata shared some of the reactions that he has received thus far.
The 3DS’ original price was a cause of concern for third-parties. Before, publishers made comments such as “Even if they are interested in this game, they can’t buy it,” or “We placed a big bet that the 3DS would sell without question, and are a bit disappointed.” With the new price, these publishers have been saying, “We’re extremely relieved” and “This will definitely sell.”
On the retail side of things, Iwata confirmed that there will be lower retailer profit margins. Although this is something that cannot be prevented, retailers will benefit from the overall growth of the 3DS market. As we detailed previously, one North American retailer told Iwata that “It’s like Christmas has come early!”
