New Nintendo DS Bundles Put a Colorful Spin on ‘Black Friday’

REDMOND, Wash.–(BUSINESS WIRE)– The day after Thanksgiving might be known to holiday shoppers as “Black Friday,” but this year Nintendo is rewarding eager consumers with two brilliant splashes of color. On Nov. 28, Nintendo will release a duo of limited-edition Nintendo DS™ bundles, each pairing a Nintendo DS game title with a hand-held system in a bold new color. The Mario™ Red Nintendo DS bundle includes a red system emblazoned with a familiar M for Mario, and a copy of New Super Mario Bros™. The Ice Blue Nintendo DS comes with a custom carrying case and the popular Brain Age™: Train Your Brain in Minutes a Day. Each bundle sells at an MSRP of $149.99.

Expected to rank high on holiday wish lists among first-time gamers and veteran players alike, the Mario Red and Ice Blue systems are the latest additions to Nintendo’s rich palette of distinctive Nintendo DS colors. As people across the nation make their way to malls and retailers for pre-holiday sales and events, shoppers are encouraged to act fast if they want to get their hands on these limited-edition bundles.

“Nintendo DS is both the most affordable and the most popular video game system in this generation,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “These limited-edition bundles make great gifts for first-time Nintendo DS players and collectors alike.”

The Mario Red and Ice Blue DS bundles won’t be the only stocking stuffers this season. Nintendo also aims to brighten the season for core and new gamers with its growing selection of Nintendo DS games. Pokémon™ Ranger: Shadows of Almia and Kirby Super Star™ Ultra are already in demand among casual gamers and younger players. The new Personal Trainer™: Cooking helps people become masterful chefs. And Mystery Case Files™: MillionHeir™ keeps friends and families enthralled with a series of unique seek-and-solve puzzles.

For more information about Nintendo DS, visit www.NintendoDS.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ and Nintendo DS™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold nearly 2.8 billion video games and more than 480 million hardware units globally, including the current-generation Wii and Nintendo DS, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.