Nielsen survey: Consumers mainly purchased Wii U for the fun-factor

A US-focused survey conducted by Nielson provides some insight into why people buy certain consoles.

In general terms, 91 percent of Wii, PlayStation 3, and Xbox 360 owners crossed over to the Wii U, PlayStation 4, and Xbox One generation. And specifically regarding Wii U, 86 percent previously bought the Wii.

Why did people purchase a Wii U? The system’s fun-factor was the most-desirable element, followed by its family-friendly nature, price/value, backwards compatibility, and exclusive games/content.

Source, Via