Nikkei claims Nintendo will announce demos and ads for smartphones/tablets this week
Nintendo isn’t planning on bringing its games to smartphones and tablets any time soon, but the company does appear to be extending its reach on such devices.
According to a report from Japanese business paper Nikkei, Nintendo is gearing up to launch free game demos/mini-games on these mobile platforms. Advertising will also be increased on smartphones and tablets. Both moves will aid Nintendo in better marketing its products.
Outlet Dr. Serkan Toto, reporting on the news, writes that “Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles,” possibly through an official app. Meanwhile, the “playable demos of console games” are a means “to give smartphone-only players a taste of the experience without making the actual game available on non-Nintendo devices and convert these users into Nintendo customers.”
Assuming Nikkei’s report is accurate, Nintendo will be making this news official on Thursday during its latest financial results briefing.
