Nintendo and Target Help People Keep Their New Year’s Resolutions with Wii Fit Plus

Nintendo and Target have teamed up to give people a fun and invigorating way to keep their New Year’s resolutions. On weekends from Jan. 16-31, shoppers who visit select Target stores nationwide will encounter the Wii Fit™ Plus Experience in the parking lot or at the entrances of the stores. Each location will feature eight kiosks where visitors can get some “feet-on” time with the Wii Fit Plus software in an atmosphere reminiscent of a yoga studio.

Visitors will be able to try out the various balance games found in Wii Fit Plus, which uses the Wii Balance Board™ accessory to combine fun and fitness. Wii Fit Plus includes the original Wii Fit activities as well as more than 20 new activities, customizable workout routines and even a way to track the number of calories burned. Nintendo and Target ambassadors will be on hand to provide visitors with demos, information and free healthy snacks from Archer Farms, a food brand found only at Target.

While supplies last, visitors who complete the Wii Fit Plus demo will be given a Target GiftCard valued at $15 that can be applied toward any Target purchase. Wii Fit Plus with the Wii Balance Board accessory is available at Target for a suggested retail price of $99.99, while Wii Fit owners who want to upgrade to Wii Fit Plus can buy the disc alone at a suggested retail price of $19.99.

“If you’re just embarking on your New Year’s resolutions (or have already abandoned them), the Wii Fit Plus Experience at Target stores will show you how you can have fun and stay active,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Wii Fit Plus has so many customizable options, it’s easy to stay motivated and energized all year long.”

“The Wii Fit Plus sampling events give our guests the opportunity to try out this popular fitness game before making a purchase,” said Mark Schindele, senior vice president, Target. “We strive to make sure our guests find everything they need to work, live and play all in one convenient and simplified shopping experience.”

The following Target stores are scheduled to participate in the Wii Fit Plus Experience:

Jan. 16-17
2705 Teller Road
Thousand Oaks, CA 91320

3201 Preston Rd
Frisco, TX 75034

1525 Market Place Blvd.
Cumming, GA 30041

Jan. 23-24
1800 W. Empire Ave.
Burbank, CA 91504

2200 Dallas Parkway
Plano, TX 75093

15005 SW 88th St.
Miami, FL 33196

Jan. 30-31
24425 Magic Mountain Parkway
Valencia, CA 91355

25901 Highway 290
Cypress, TX 77429

100 Perimeter Center Place
Atlanta, GA 30346

For more information about Wii Fit Plus, please visit www.wiifit.com