Nintendo discusses Ring Fit Adventure, many consumers in 20s and 30s, a lot are women
This information comes from Nintendo president Shuntaro Furukawa…
Ring Fit Adventure offers players the unique experience of exercising by playing an adventure game. The Ring- Con and Leg Strap with Joy-Con controllers attached recognize the strength or mobility of arms, shoulders, chest, stomach, back, hips, legs, and other parts of body through exercise, allowing players to take on a variety of activities along their adventure.
This title includes 60 types of fitness exercises. There is enough content in adventure mode to play for nearly three months at 30 minutes of exercise per day, depending on the though individual. Ring Fit Adventure can be configured at an exercise level to suit the stamina of any user, regardless of whether they are good at exercising or not.
We are receiving a variety of responses from consumers who purchased Ring Fit Adventure. These include positive responses to the fitness itself, with comments like “I kept training because I want to know what happens next in the adventure,” “I ran out of breath on the first adventure stage,” “My muscles were sore the next day,” and “It’s nice to be able to do fitness exercises at home.” Many of the consumers who purchased the title on day one in Japan, the US, and Europe are between 20 and 30 years old, and a lot of them are women. Going forward into the holiday season
and continuing into next year, we want to keep expanding the sales of Ring Fit Adventure so that it can be enjoyed by players across the world, regardless of age or gender.
