Nintendo has big marketing plans for Animal Crossing: New Leaf in the UK
Nintendo has significant marketing plans Animal Crossing: New Leaf. In the UK, the company plans to launch a “large TV campaign from launch which will run across the summer and we’ll be supporting it via press in both gamer and kids titles.” Promotion through Twitter and Facebook
Nintendo UK product manager Roger Langford told MCV:
“We’re excited to be bringing Animal Crossing New Leaf to the UK. It’s our biggest focus for 3DS this summer. We’re looking forward to exciting both existing fans and introducing new comers to the franchise. We’ll have a large TV campaign from launch which will run across the summer and we’ll be supporting it via press in both gamer and kids titles. The launch of the Facebook and Twitter pages means momentum is already starting to grow.”
Animal Crossing will be returning to the portable space following Animal Crossing: City Folk for Wii. The series is best-suited for handhelds, Langford says.
“Handheld is the natural home for Animal Crossing as it’s very much a game that players want to dip in and out of.”
