Nintendo launching Wii no Ma Shopping in Japan next week
– Buy real life goods
– Starts November 1
– Called “Wii no Ma Shopping”
– Updated to the Wii no Ma channel
– Joint operated by Nintendo Subsidiary Wii no Ma and Senshukai
– Good suppliers can put their product in a mall-like environment for direct sales to Wii consumers
– Three suppliers at the start: Senshukai, Senshukai Iihana and Shachata.
– Isetan Mitsukoshi, other retailers will support the service as well
– Selling points:
Ease of use through the Wiimote
Customers can enjoy shopping 24 hours through their television.
The service will offer over 10,000 items, from including food, fashion and furniture.
The service will offer exclusive items that will not be sold elsewhere.
Buyers will be able to make payments via credit card, cash on delivery and payment at nearby convenience stores.
The service will also allow orders to be placed via the phone.
– 10.7 million Wii owners in Japan
– 40% of these owners connect to the Internet
– 85% of these owners have the console connected to their living room television
