Nintendo on its IP expansion business
This information comes from Nintendo’s financial results explanatory material…
• We will now move on to our IP expansion business, in which we are continuing to implement a variety of initiatives.
• Clothing company Levi Strauss is selling products full of inspiration from the world of Super Mario, centered on streetwear-inspired denim jeans, as well as T-shirts, polo shirts, hoodies, and other items.
• The LEGO Group announced LEGO Super Mario as a collaboration between LEGO and Super Mario. In this new product series from the LEGO Group, you move an interactive LEGO Mario figure around a course built from LEGO bricks, progressing and collecting coins.
• We will continue our efforts to increase opportunities for people to have access to Nintendo IP and increase the value of that IP, which is the source of our competitive edge.
