Nintendo on the current market environment for mobile

This information comes from Nintendo president Shuntaro Furukawa…

The current market environment for smart device applications is showing signs of maturity, and the competition is becoming even fiercer. Also, it’s becoming difficult to create different game experiences on different devices. And, with the pervasiveness of smart devices, the gaming population has expanded rapidly beyond the reach of Nintendo’s dedicated video game products. We will continue to propose products that are not limited by the definition of “game,” and that bring entertainment to various consumers regardless of region, gender, or age. However, the term of “gaming population expansion” itself does not fit in the current situation.

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