Nintendo on Wii price drop, lack of Wii Sports Resort/MotionPlus bundle

This information comes from NOA’s vice president of corporate affairs, Denise Kaigler, who addressed the announcement of the Wii price drop and the lack of a Wii Sports Resort/MotionPlus bundle…

“Well, we never said that it would never happen. And the timing makes sense. What better time to give consumers this gift package right before the official start of the holiday season? With the upcoming launch of Wii Fit Plus on October 2 and the November 15 launch of New Super Mario Bros. Wii, it’s a great time to do this — to make gaming accessible to everyone. That really is part of our mission. We are definitely on a journey and this is a never-ending, exciting journey to expand the market and to make videogames accessible to everyone. There are 50 million U.S. consumers sitting on the sidelines, looking for a reason to be part of all the fun, and we do believe that reducing the price of the world’s most popular videogame home console will be that trigger for many of those consumers. The timing was done in such a way that it happens just before we launch these highly anticipated titles.”

“There was a decision that was made to keep the configuration as is. Wii Sports Resort is doing well — we certainly have found that consumers love it. But the decision was made for many reasons to maintain the current configuration of the package.”