Nintendo partnering with Bloomingdale’s on new “Let’s Play” campaign featuring exclusive merchandise and more
Nintendo and Bloomingdale’s have revealed a new “Let’s Play” campaign that will begin next month. Exclusive merchandise, in-store events, and activations will be featured as part of the promotion. The campaign will launch on March 10 and product will be available in select stores and at bloomingdales.com/Nintendo.
The men’s collection will include apparel, furnishings, and accessories by Sovereign Code, Onia, Original Penguin, Gitman Vintage, Barneys Cool, Bricktown, and Herschel. Also planned are S’well water bottles and Sunnylife ping-pong paddles adorned with classic Super Mario character images, along with Funboy inflatable tubes. Select Bloomingdale’s outlets will also feature Let’s Play pop-up shops that feature gaming stations where shoppers can try their hand at classic Nintendo games.
Kevin Harter, Bloomingdale’s Group Vice President, Integrated Marketing, said of the partnership:
“With the 90’s nostalgia happening in fashion and pop-culture, Nintendo is the perfect partner to take over the Bloomingdale’s spring campaign. We are continually trying to enhance our customer experience and partnering with Nintendo on in-store activations and limited-edition merchandise reinforces the notion that fashion is about having fun.”
The Let’s Play campaign begins on March 10 and will be available in select stores and at bloomingdales.com/Nintendo.
