Nintendo president on keeping Switch sales going, successor announcement may have some impact
Nintendo made its first official mention of new hardware this week, which will be announced within the fiscal year ending March 2025. However, the company still needs to sell Switch hardware and software as that’s its main source of revenue currently.
Asked about whether announcing a Switch successor will impact sales momentum this, Nintendo president Shuntaro Furukawa did tell one investor this week that there could be some impact. The company will look to keep sales going with new software and generating demand through other means such as those who have seen The Super Mario Bros. Movie.
Furukawa stated:
“Nintendo Switch hardware sales remain relatively strong, but we are now in the system’s eighth year, and we recognize that it is becoming more challenging to maintain momentum as time passes.
Even so, during last year’s holiday season, many new consumers picked up a Nintendo Switch system for the first time, particularly children and families in markets outside of Japan. We will release new titles this fiscal year and, in addition, many people have watched The Super Mario Bros. Movie through various means since its theatrical release, so with factors like that, we believe we will be able to continue to generate new demand.
Also, there is a large catalog of existing Nintendo Switch games, so if we can effectively convey the appeal of these evergreen titles, we believe we can also pursue the demand for multiple systems in the same household, born from the unique value of Nintendo Switch.
We do not think the announcement of the successor to Nintendo Switch and future related communications will have zero impact on Nintendo Switch sales. However, we hope to maximize sales this fiscal year by maintaining a good balance between new demand and demand for multiple systems. Our hardware sales forecast of 13.5 million units for the fiscal year will not be easily achieved, but with the intention of challenging ourselves, we have set this number as the initial fiscal year guidance.”
