Nintendo Salutes 25 Years of Mario Fun at Nintendo World Grand Re-Opening Bash

Fans from Every Generation Invited to Celebrate 25th Anniversary of Super Mario Bros. at Newly Remodeled Flagship Store

–(BUSINESS WIRE)– Nintendo Media Alert:

WHAT:

Gamers of all ages can remember the first time they played Nintendo’s original Super Mario Bros.™ – one of the most loved, most played games in history. On Nov. 7, Nintendo of America is pulling out all the stops to celebrate the 25th anniversary of the series and mark the grand re-opening of Nintendo’s flagship Manhattan retail store, Nintendo® World. Fans of all ages are invited to gather at Nintendo World at New York’s famed Rockefeller Plaza for an unforgettable anniversary bash and a firsthand look at the store’s renovation. Attendees can enjoy hands-on game play with new and classic Super Mario Bros. games, a Super Mario Bros. cake, a fun photo booth and a video station where fans and consumers can record their favorite memories of Super Mario Bros. Fans are encouraged to dress up as their favorite Mushroom Kingdom characters and even pose for photos with Mario™ himself. The event is free and open to the public.

Since the 1985 launch of the original Super Mario Bros. video game, Mario has become one of the world’s most widely recognized pop-culture icons. To date, 240 million units in the Super Mario Bros. franchise have been sold worldwide. In addition, players of every generation can enjoy characters inspired by Super Mario Bros. in games such as Super Mario Galaxy™2, which is currently available for the Wii™ console, and Mario vs. Donkey Kong™: Mini-Land Mayhem! for the Nintendo DS™ family of hand-held systems, which will launch on Nov. 14.

WHO:
Kids, teens, adults, video game fans and Mario fans of all kinds

WHEN:
Sunday, Nov. 7, 2010
12-5 p.m.

WHERE:
Nintendo World
10 Rockefeller Plaza
New York, NY 10020
KEY VISUALS:

People of all ages coming together to celebrate 25 years of Super Mario Bros. fun
Fans dressed up as Mario, Luigi and other characters from the Nintendo universe
Kids and their parents playing Super Mario Bros. games together
Attendees posing for pictures with Mario himself
A customized cake inspired by Super Mario Bros.

Source: Nintendo PR