Nintendo says there’s a big advertising push for Donkey Kong Country Returns 3D in the UK, want “everyone” to know that DK is back
“Donkey Kong titles have always been enjoyed by all ages for generations and we expect this one to be no different.”
– Nintendo UK product manager, Roger Langford
It’s interesting: Initially this sounds like regular old PR talk, but if you think about it, Donkey Kong isn’t really the character that’s in the forefront of people’s minds when it comes to Nintendo. Any kid who’s thinking about Donkey Kong probably has a reference point of something like Smash Bros. or (even less likely) Donkey Kong in arcades or on the Wii virtual console. Most people don’t know that the ape has starred in some of the best platformers of our time, and I think that’s definitely worth spreading the word about!