Nintendo UK marketing boss Shelly Pearce has echoed sentiments made by Bill Trinen that the 3DS will be having a big year in 2013. Pearce told MCV that “this year really is the year of 3DS.”
Pearce made note of the system’s strong lineup in 2013 while also pointing to the 3DS’ already-strong library:
“Our aim is obviously to upgrade as many DS owners as possible and with our strongest ever software line up and with games which appeal to all of our different audiences, this year really is the year of 3DS. 3DS has really come into its own over the last two years. The 2013 software line-up is the strongest we’ve ever had and combined with a diverse back-catalogue that includes both Nintendo favourites like Mario, Professor Layton and Zelda as well as titles like Kid Icarus and Heroes of Ruin or New Style Boutique, there really is something for everyone.”
When it comes to marketing activity in 2013, 3DS product manager Roger Langford said:
“You can expect to see extensive sampling, heavy weight TV campaigns, significant online activity and a focus on building communities via social media and events.”
