Nintendo’s Moffitt: 3DS and PS Vita “have fundamentally different strategies”
The 3DS and PlayStation Vita are executing “fundamentally different strategies,” Nintendo marketing executive Scott Moffitt has said.
Moffitt explained to GameSpot that Sony is trying to extend the console experience into the portable space. When it comes to Nintendo though, Moffitt said the company is mainly tasked with creating unique content for gamers who may only have a limited time to play.
He said:
“Certainly, on the handheld side, we’re heading in a very different direction than PlayStation with Vita. It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.”
“And our philosophy, our belief, our strategy, is that we believe it’s kind of a different occasion. The moment of time you’re willing to play, the amount of time you have able to play when you’re away from home is different and your gaming behavior is different.”
“You’re not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be. So the nature of the game ought to be a little different and the nature of the experience ought to be a little different. So I do believe on that, we have fundamentally different strategies.”
