Pokémon Fans Follow a Route in Times Square to Discover Pokémon HeartGold and SoulSilver Version Games

Toys“R”Us Launch Event Features Outdoor Route Highlighting New Pokéwalker Accessory on Sunday, March 14

–(BUSINESS WIRE)– Nintendo:

WHAT:

The latest releases in the Pokémon™ video game series will have fans up on their feet from the get-go. Launching on Sunday, March 14, Nintendo’s Pokémon™ HeartGold Version and Pokémon™ SoulSilver Version games will be available across North America for the Nintendo DS family of systems. The games include a new accessory called the Pokéwalker™, a device that enhances game play by letting players take their favorite Pokémon with them wherever they go and earn Experience Points as they walk. New Yorkers will get a special hands-on introduction to the new games as Nintendo and Toys“R”Us Times Square invite fans to follow Pikachu’s footprints around the Broadway Plaza in Times Square to learn about the new game and participate in live demonstrations.

Fans can also celebrate the launch of Pokémon™ HeartGold and SoulSilver Versions on March 14 at more than 500 Toys“R”Us locations across the country.

Pokémon HeartGold and SoulSilver Versions offer detailed graphics, intuitive touch-screen features and hundreds of Pokémon to catch, battle and trade. For the first time, players can wirelessly transfer their favorite Pokémon to their Pokéwalker, a special pedometer included with each game. By walking, players earn Watts, which are used within the Pokéwalker to encounter and catch wild Pokémon or search for hidden items. The Pokémon in the Pokéwalker will gain Experience Points as the player walks, and can even go up one level when they are transferred back into the game. Players also can wirelessly connect two Pokéwalkers to receive items.

WHO:
Kids, teens, parents, Pokémon fans and video game enthusiasts of all ages

WHEN:
Sunday, March 14, 2010
10 a.m. – 1 p.m.

WHERE:
Toys“R”Us Times Square
1514 Broadway (at 44th Street)
New York, NY

VISUALS:

* Customers lining up to purchase and experience the Pokémon HeartGold and SoulSilver Version games for the first time
* Kids and parents following a colorful route of Pokémon footprints around Times Square
* Pokémon fans getting their first look at the Pokéwalker accessory
* Game B-roll is also available