Reggie: Nintendo introducing 3DS because it can realize ideas that the DS can’t
“We have ideas of what we want to bring to the consumer that we can’t do with the current [DS model]. The Nintendo 3DS for us is our next handheld platform. Fundamentally, this business is about software, not hardware. Software is what drives engagement by the consumer. For us technology is not the end, it’s the means to an end, which is around a great consumer experience.” – Nintendo of America President Reggie Fils-Aime
While I’m sure ideas isn’t the only reason why Nintendo is bringing the DS to the market, I’m sure that it’s a very important factor. Reggie has said similar things about the next console as well. We can expect Wii 2 when Nintendo has ideas for games that can’t be created on their current system.
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