Reggie talks about the red New Super Mario Bros. Wii box, says it’s a one-time deal
“It was an NCL idea. New Super Mario Brothers is such a special title. It is something that [Mario creator Shigeru] Miyamoto and his team have been so passionate about — that when it came time for the final packaging, we had many internal discussions as to how we make it special. And that’s where the idea of the red box came from: How do we signify to our Nintendo fans, to our greater community the specialness of this title? The red is Mario red. What we did differently here in the U.S., when we were looking at the final packaging, we were concerned that the Wii logo on the red, in what we call the branding bar, was a little too plain just white. So it’s in our market we’ve made it silver with the metallic ink to make it pop more.” – Nintendo of America president Reggie Fils-Aime
“I haven’t heard any licensees concerned that the box is somehow going to overly sway the consumer. I think our licensees understand that, from a first party stand-point, New Super Mario Bros. is our biggest title for the holidays. And I bet most licensees are excited about the hardware-driving potential of that particular title. We’ve been clear that this is kind of a one-time deal. Don’t expect to see a yellow box for x or a gold box for y. We wanted this to be very special and very unique which is why we went down the path with the red box.” – Nintendo of America president Reggie Fils-Aime
I have to admit that the New Super Mario Bros. Wii case stands out. In fact, I’m pretty much a fan of the whole case, including the game’s disc.
