Scientific study proves efficacy of EA Sports Active digital fitness programs

EA SPORTS Active meets American College of Sports Medicine exercise guidelines

REDWOOD CITY, Calif. – June 2, 2010– A new study conducted by Dr. John Porcari from the University of Wisconsin concludes that using EA SPORTS ActiveTM and EA SPORTS ActiveTM More Workouts from Electronic Arts Inc. (NASDAQ:ERTS) passed fitness guidelines for an effective workout put forth by the American College of Sports Medicine (ACSM). The results indicated that EA SPORTS Active can improve aerobic capacity and favorably affect body composition when used on a regular basis as part of a healthy, active lifestyle. ACSM is the largest international sports medicine organization and leading authority on exercise science.

“ACSM sets key guidelines on what constitutes a healthy, active lifestyle, recommending that individuals perform 30 minutes of moderate intensity exercise five days per week, or 20 minutes of vigorous intensity exercise three days per week, as determined by specific heart rate and oxygen consumption criteria” said Dr. John Porcari, Ph.D, the Executive Director of the La Crosse Exercise and Health Program at the University of Wisconsin who led the study. “In terms of the intensity criteria, both workouts tested from EA SPORTS Active were sufficiently intense to be within ACSM guidelines.”

Putting EA SPORTS Active to the Test
EA SPORTS Active is an innovative line of digital fitness products that offer personalized, customizable workouts developed in collaboration with fitness experts. Based on the principle that working out can be just as engaging as it is effective, EA commissioned the study to determine the efficacy of its product line.

“We believe that exercise should be a part of every individual’s daily life, and our digital fitness programs are designed to help people make that belief a reality,” said Tarrnie Williams, Executive Producer, EA SPORTS Active. “We wanted to put EA SPORTS Active to the test to show people that as fun as the programs can be, they’re going to give you a real, challenging workout.”

The study tested 16 physically active adults between the ages of 25 and 45 to determine the relative exercise intensity and caloric expenditure of two pre-set EA SPORTS Active workouts: Afterburner and Legs & Lungs. Results of both workouts met ACSM guidelines for effective physical fitness, which recommend that individuals exercise at an intensity between 64-94% of their heart rate maximum or 40-85% of VO2max as well as burn a minimum of 200-300 calories per session, five days per week, in order to maintain proper health and to aid in weight control.

“Our mission is to promote and integrate scientific research, education and practical applications of sports medicine and exercise science,” said Jim Whitehead, President and CEO, ACSM. “We develop guidelines to promote healthy living and are glad to see that EA SPORTS Active meets those guidelines for an effective workout.”

The EA SPORTS Active franchise includes EA SPORTS Active and EA SPORTS Active More Workouts, and will be expanding its fitness product line with EA SPORTS ActiveTM 2 available this fall on PlayStation®3, WiiTM, iPhone® and iPod touch®. The EA SPORTS Active 2 fitness program with feature an innovative Total Body Tracking wireless control system, powered by new leg and arm straps with motion sensors and a heart rate monitor to capture intensity that will deliver true fitness results. Users will now also be able to track and share workout data on the new EA SPORTS Active 2 online hub. EA SPORTS Active 2 will make working out simple, effective and will go with you wherever you are.

For more information, visit http://www.easportsactive.com. Media can find photos of the product mentioned here at http://info.ea.com. More detail about the study conducted by the La Crosse Exercise and Health Program at the University of Wisconsin is available upon request.

EA SPORTSTM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.

EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. “PlayStation” are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Xbox 360 is a trademark of the Microsoft group of companies and used with permission. All other trademarks are the property of their respective owners.