SEGA explains why they decided to publish The Conduit

As soon as The Conduit made its first appearance on IGN, the title seemed to have almost immediately garnered attention from major publishers. High Voltage slowed down the process though, and chose to collaborate with a company that would not hinder development of their title. After a few months, it was finally announced that SEGA would be publishing The Conduit. But you may be wondering the following: How did SEGA’s interest in The Conduit start and why was it decided that the company would be willing to publish the game? SEGA product manager German Fritsch provided an explanation in a recent Radio-Blodec podcast, which we’ve translated below.

“SEGA is expanding enough to reach all types of people and recognized that there is much potential in the different consoles. PlayStation 3 and Xbox 360 have a more conventional demographic. In the case of Wii, it’s assumed, or it looks like, other publishers are thinking of making more casual games. But SEGA recognizes that there are gamers like all of us. We have a Wii to make use of the controls, SEGA wants to give players an opportunity to have fun with the console and The Conduit was the perfect title.”