“World-class marketing campaign” in store for The Conduit
“It’s early days to talk about how much we will spend to support the game, but the buzz that HVS have already generated for The Conduit is absolutely outstanding. All metrics indicate extremely high awareness with Wii consumers. We will absolutely put a world-class marketing campaign behind the launch of the game – but we’re helped by the fact this game is so good that it sells itself!” – SEGA of America’s president, Simon Jeffery
Other tidbits coming from Simon Jeffrey:
– SEGA drawn to The Conduit by the reaction of the gaming community
– Not talking about publishing other sequels yet
– Might publish other High Voltage Software games
The Conduit is one of those games that I would hope would receive a considerable amount of marketing. The hardcore audience obviously knows about the game, but what about the average Joe?
