SEGA: We were the first third-party publisher to believe in Wii

With high-quality titles such as The Conduit, MadWorld, and House of the Dead: Overkill, there’s no doubt that SEGA is one of the standout third-party publishers on the Wii. The company has provided the system with undeniable support. SEGA of America President Simon Jeffrey is claiming, however, that SEGA was the first third-party publisher to believe in the Wii.

“Sega was the first third-party publisher to believe in the Wii. (We) tap into the same market that Nintendo opened. We understood Nintendo’s premise of attracting casual gamers. [We estimate that] 70 to 80 percent of Wii owners are young males, and there hasn’t been much fodder for them on the Wii.” – SEGA of America President Simon Jeffery