Sony comments on lawsuit against Bridgestone and Wildcat Creek
Unsurprisingly, Sony’s recent lawsuit against Bridgestone and Wildcat steps from the company’s dissatisfaction that actor Jerry Lambert appeared in the “Game On” commercial.
Senior director of corporate communications Dan Race provided a comment to GamesBeat. Race said that “Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”
“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”
