Square Enix’s Dragon Quest X promotional plans

As one would expect, Square Enix has significant promotional plans for Dragon Quest X.

Shibuya Tsutaya and Japanese music group SMAP will highlight the game’s advertising. Similar to previous DQ releases, Tsutaya will be making an appearance at the Dragon Quest X launch event next month. SMAP, meanwhile, has filmed a number of commercials that begin airing in Japan today and it also showed up at a completion ceremony event yesterday.

Other promotional plans relate to tie-up items. Figures, plushies, accessories, and a “Slime” flavored gum from Lotte are all on the way.

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