Super Rare Games on bringing physical releases to Switch
Earlier today, we heard that Human: Fall Flat is getting a physical version. It’s the very first release from Super Rare Games. GamesIndustry spoke with George Perkins to learn more about the company.
Each of Super Rare Games’ releases will consist of 5,000 copies. Additionally, the plan is to maintain a price point of $34.99 / £29.99 for all titles, meaning there won’t be a price increase.
Super Rare Games hopes to offer one new title per month, and games will be announced a couple of weeks prior to launch. At the moment, the distributor has two more indie games signed and is talking with more developers on future releases.
Regarding the decision to focus on Nintendo, Perkins explained:
“The fact that we’re exclusive to Nintendo, that we’re not doing other platforms, is also important to our image and the way developers perceive us, the way the community sees us. And if you look at the audience who owns a Switch at the moment, it generally tends to be more of a hardcore gamer. Obviously Nintendo has always been more of a family-friendly product, but there has always been that very hardcore group behind Nintendo.”
Perkins also spoke about Super Rare Games as a whole and how it will be trying to separate itself from the competition:
“The whole idea of Super Rare Games is to bring back this very pure collecting experience. The feeling I’m trying to create is… making the package something that’s going to be exciting to open. If you watch unboxing videos of similar stuff that’s out there, there’s not much to it – it’s just a case of ‘there, it’s open, I’ve done it’. I’m trying to get away from that, having these gorgeous boxes with all these extras like Super Rare stickers, booster packs [of trading cards] and things like that.”
“Our competitors are just trying to sign as much content as possible, whereas we’re being much more picky, looking for the very best games that we’ve played, we’ve loved and we want to see [as part of this collection]. We’re trying to create the highest quality products available. Simple things like having pretty box art, having this gorgeous thing you can put on your shelf – I think that’s something that’s lacking from other competitors.”
“I don’t want this to seem egotistical or create ‘The George Perkins Collection’. We want developers to come to us and ask if we can help out with their games. We’re looking for very niche games that have done very well and have beautiful artistic styles. That’s a big thing for collectable games – they need a gorgeous art style that we can use to create gorgeous box art, a vinyl sleeve that looks amazing as well. We’re open for anyone to come to us, but we’re looking for the very, very best.”
