Target and Ubisoft team up to showcase popular game show titles at E3

Hands-On Demos of Upcoming Games to be Available Exclusively at Retailer’s Bullseye Lounge

MINNEAPOLIS – May 29, 2009

Target and Ubisoft will come together at the Electronic Entertainment Expo in Los Angeles, June 2–4, for an exclusive preview of the upcoming titles Press Your Luck™ 2010 and the all new The Price Is Right™ 2010. The games will be playable on the Wii™ system from Nintendo at the Target Bullseye Lounge, centrally located in the mezzanine between the main halls. E3 attendees will be the first to experience Ubisoft’s video game adaptations of the popular television game shows, which are produced by FremantleMedia North America. Created by Ludia Inc. and licensed by FremantleMedia Enterprises, these titles will be available on store shelves this fall.

“Ubisoft is always looking for creative ways to work with our retail partners and we are excited to extend our relationship with Target by being part of the Bullseye Lounge,” said Tony Key, senior vice president of sales and marketing for Ubisoft. “This is a great opportunity for media and industry influencers to see these new games in a unique and interactive setting.”

For the first time Target will be participating in one of the world’s most influential video game trade shows where the creativity and innovation of the interactive entertainment industry will come together under one roof. By partnering with key publishing partners to showcase upcoming titles, Target will provide show attendees a unique setting to experience family-friendly titles such as Press Your Luck 2010 and The Price is Right 2010. Aside from previewing new 2009 video game titles, the Bullseye Lounge will offer attendees a place to recharge, relax and refresh with snacks from Archer Farms, Target’s premium food owned brand.
About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.

About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia’s innovative and high-quality product portfolio consists of original and branded properties including American Idol®, Hell’s Kitchen™, Press Your Luck™, The Amazing Race™, The Price Is Right™ and Where’s Waldo?®.
www.ludia.com

About FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe’s largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world’s media markets. For further information, visit http://www.fremantlemedia.com.

About FREMANTLEMEDIA NORTH AMERICA
Emmy-nominated musical/reality phenomenon “American Idol” (FOX), “American Idol Rewind” (syndicated), “American Idol Extra” (Fox Reality), “America’s Got Talent” (NBC), “Celebrity Family Feud” (NBC), “The Osbournes: Reloaded” (FOX), “Hole In The Wall” (FOX), “Farmer Wants A Wife” (The CW), “The Phone” (MTV), “Rock The Cradle” (MTV), “Can You Duet” (CMT), “The Janice Dickinson Modeling Agency” (Oxygen), “Family Feud” (syndicated), “Million Dollar Password” (CBS), and the longest-running game show in television history, “The Price Is Right” (CBS).

About “THE PRICE IS RIGHT”
The Price Is Right, the longest-running game show in television history, is hosted by Drew Carey and produced by FremantleMedia North America, The Price Is Right is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

Press Your Luck © 2009 FremantleMedia North America, Inc. All rights reserved. Press Your Luck is a trademark of FremantleMedia Operations B.V. Licensed by FremantleMedia Enterprises. www.fremantlemedia.com. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Price is Right © 2009 The Price is Right is a trademark of FremantleMedia Operations BV. Licensed by FremantleMedia Licensing Worldwide. www.fremantlemedia.com © 2009 FremantleMedia North America, Inc. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Wii and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.