The Black Eyed Peas Experience officially announced

Dance Video Game Brings The Black Eyed Peas®’ Music, Moves and Style to Microsoft Kinect™ and Wii™

Paris, France –June 27, 2011 – Today, Ubisoft® announced the development of The Black Eyed Peas® Experience video game, the second game in the multi-million selling ‘Experience’ franchise. The new dance game will feature fun dance moves as well as hit songs from The Black Eyed Peas® multi-platinum selling catalog. It will be released on the Kinect™ for Microsoft Xbox 360® entertainment system and Wii™ system by Nintendo.

“The Black Eyed Peas® are the perfect artists to headline our next Experience game. Their award-winning music, dance moves and artistic style will be combined into a gaming experience that will excite both fans of the group and those who enjoy playing dance titles,” said Yves Guillemot, co-founder and chief executive officer of Ubisoft. “The Black Eyed Peas® are a worldwide phenomenon and Ubisoft is the worldwide leader in dance games – together we are going to make The Black Eyed Peas® Experience a game that fans around the world will love.”

Ubisoft’s Experience franchise has sold more than three million copies to date by making an artist’s universe accessible to fans in an interactive and immersive game. The Black Eyed Peas® Experience takes that concept even further, and features a comprehensive selection of The Black Eyed Peas®’ hit music tracks as well as dance routines arranged by the group’s famed creative director and choreographer, Fatima Robinson.

In the Microsoft Xbox 360® version of the game, which Ubisoft is developing in partnership with renowned music game developers iNiS, players will control their on-screen avatar via the Kinect™ for Microsoft Xbox 360® entertainment system while following the dance moves of 3D avatars, including each of The Black Eyed Peas®: apl.de.ap, Fergie, Taboo and will.i.am. The Wii™ version of The Black Eyed Peas® Experience, being developed by Ubisoft Quebec and Paris, will feature game play similar to Ubisoft’s Just Dance titles, where players hold a Wii™ Remote and follow the moves of the The Black Eyed Peas®’ on-screen avatars. .

“We are thrilled to be working with Ubisoft to create The Black Eyed Peas® Experience video game,” shared will.i.am, frontman for The Black Eyed Peas®. “Ubisoft has both redefined and dominated the dance category in the video game industry and we can’t wait to be part of taking that to the next level by infusing an experience that’s 100 percent authentic to The Black Eyed Peas®.”

For more information about The Black Eyed Peas® Experience, please visit the game Web site at http://blackeyedpeas-experience.ubi.com/black-eyed-peas/en-US/ .

Source: Ubisoft PR