Ubisoft places trademark on “Play CamCam”

Ubisoft may finally be abandoning their notorious “Petz” label for their own developed camera. On May 9, the company registered the “Play CamCam” trademark most notably for “games software and electronic game programs” and “cartriges for console and individual, portable gaming systems.” Ubisoft is known for strictly publishing and developing software, so for the company to allow itself to step outside familiar territory could end up being dangerous. Nonetheless, it’s interesting as to what Ubisoft plans to use the camera for. Could we be in for a “Pets: Dogz Camera” title?