Ubisoft sees big increase in European 3DS software sales, mystery third-party remains cautious
Ubisoft must really be loving Nintendo right about now. Thanks to the 3DS price drop, the third-party publisher has seen an “eight-fold” jump in European 3DS software sales. Ubisoft’s European marketing and sales director Geoffrey Sardin told GamesIndustry, “We are very pleased with the development.”
Talking specifically about Germany, Ubisoft’s Ralf Wirsing said that there has been a 700 per cent spike in German software sales since the system price drop.
An anonymous third-party publisher isn’t as pleased, though, and has expressed some caution. This publisher believes that the 3DS will be “dead” if it doesn’t sell well during the holidays.
“So far retail is not euphoric. The fact that 3DS-software is still treated with great caution in the initial and repeat orders, we see that retail waits for the commercial development. It will be important to watch 3DS when the big Nintendo-titles are out there on holiday season. If the machine does not sell then, it’s definitely dead.”
