Ubisoft: Third-parties can succeed on Wii

“We saw that at the end of this year, there were not so many Nintendo products, and we thought there was a window of opportunity, especially on the Wii [balance] Board. …Still, I think that publishers have been lagging behind in terms of innovation versus what Nintendo has done. I believe to date, Nintendo is about 30-35 percent market share. So that means if you are aggressive, and if you come up with the right products, you can gain market share there. It’s possible. Nintendo is surely not making it impossible for people to make good games [on its systems]. They’ve been helping us make games. So it’s up to us.” – Alain Martinez, Ubisoft CFO

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