Wii Fit almost the second best-selling video game this decade
“The appeal of Wii Fit is so broad and its ability to keep attracting new users every month has really played out time and time again. I really think it’s been about the breadth of appeal and changing the way that people think about videogames. So, for long time players like yourself, I think there’s a real appreciation of what this represented as innovation in the category. And for non-gamers, it disrupted a perception that videogames aren’t active. As your numbers show, with almost eight million sold life to date and a place in the Top 10 every month since it’s launched, it’s pretty clear that consumers love this game.” – Cammie Dunaway, Nintendo’s executive vice president of sales and marketing
– Sold more than Brawl, Super Mario Galaxy
– Selling better than Madden, Guitar Hero, Modern Warfare, Halo 1/2/3
– Around 7.9 million units of the game sold in North America at the end of August
– Wii Fit maintaining the third spot in the top five (Mario Kart Wii at 5, GTA: Vice City at 4)
– Wii Fit will soon surpass GTA: San Andreas (8.25 million sold)
– Sales of the gave have dropped each month since January
– Nintendo has been trying to “clean” stores for Wii Fit Plus, so it may or may not top San Andreas
“When we see the September sales, we think that’s going to be strong and that’ll put us over the eight million mark. And then with October, we’ll just have to see. Honestly, we have tried to get the market clean of Wii Fit because we want consumers to be exposed to the new product and eliminate any confusion in the market place. So it’s really tough to predict what October numbers are going to look like. There’s certainly an opportunity there. That being said, we think Wii Fit Plus really expands upon the marketplace. And the new enhancements that come with Wii Fit Plus are going to make it appeal to an even broader audience. Working out at the gym would be a lot more expensive than playing Wii Fit Plus.” – Cammie Dunaway, Nintendo’s executive vice president of sales and marketing
– Wii Play the best-selling title this decade
– 11.1 million copies of Wii Play sold through August
“I think that peripherals can really help expand the occasions for videogames. Certainly the Wii Vitality Sensor is going to enable us to keep innovating, to keep taking another step in expanding the appeal of videogames. So we’re excited about having it launch. I’m excited. And will be excited to share more details with you down the road.” – Cammie Dunaway, Nintendo’s executive vice president of sales and marketing
