2DS idea comes from Nintendo looking to reach younger audience
The 2DS is mainly designed to appeal to a younger demographic, according to Nintendo of America president Reggie Fils-Aime.
Fils-Aime told IGN that the idea for the new system came about in hopes of appealing to children under the age of seven. With the 3DS and 3DS XL, those products were designed for players seven and up.
Fils-Aime stated:
“We’re always thinking about what we can do that’s new, unique, different, and brings more people into this category that we love. And so with the Nintendo 3DS, we were clear to parents that, ‘hey, we recommend that your children be seven and older to utilize this device.’ So clearly that creates an opportunity for five-year-olds, six-year-olds, that first-time handheld gaming consumer.”
“We’ve always been thinking about, ‘how do we approach that as one target?’ And that certainly helped spur the idea of the Nintendo 2DS. Let’s have the consumer have access to all of these great games – Mario Kart 7, Animal Crossing – but do it in a 2D capability with a device that has a dramatically lower price point. That’s just an example of how we’re always thinking about, ‘how do we get more people playing games? How do we get more people playing Nintendo games?’”
