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Games analyst speculates that uninformed retail staff are partially to blame for poor Wii U sales

Posted on October 15, 2013 by (@NE_Austin) in General Nintendo, News, Platforms, Wii U


“There was nothing that you could put in front of everybody that said, ‘This is what the experience is.’ I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn’t even understand what it was. I did the secret shopper kind of thing, and they would say, ‘Well, there’s no difference between the Wii and Wii U.’ I’m standing there, looking at them, going, ‘Wow!’ I think that right there was an anecdotal piece of evidence [showing] that people didn’t get it.

“There should have been a Wii Sports-type game that let everybody get it. Those huge franchises would have gotten the loyal Nintendo person, but it was Wii Sports that got all the people outside the Nintendo world to look and say, ‘This is a really, really neat, fun thing to do.’

“I think there was something really special about the Wii and the way that whole thing happened that they didn’t even know was going to happen. I don’t think there was the possibility that the Wii U was ever going to repeat that. I’m not sure they expected that [either].”

– IHS Electronics & Media’s Senior Games Analyst Christine Arrington

Arrington does not give any details on her research, and the only concrete evidence she brings to the table is anecdotal. This appears to be purely speculative.

Benzinga, Via NintendoLife

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  • ronin4life

    No Shit. The Target close to me had WiiU premiums put away alongside Black Wiis… in a display CLEARLY MARKED WIIU.


    • Rodrigo Coelho Costa Junior

      I saw the same thing in Brazil, LAME

  • Tracy Bowersox

    There was a game like that. It was Nintendo Land, but the moronic kiosks didn’t let you play anything that actually used the game pad!

    Whoever designed those kiosks shoulders a huge amount of the blame.

    • Gentle Robot

      The kiosks were garbage. Originally they had Rayman, but then Rayman got delayed twice. A few months back they decided to add Mario, which of course doesn’t use the gamepad, and eventually Game & Wario, but still no Nintendoland.

      During the holidays just after launch, the Nintendo store in NYC had 3 Nintendoland kiosks set up and there were lines behind each one. There were also a dozen of the standard Target/BBY kiosks playing videos with no one on them. Someone could’ve picked up on this.