Iwata: "We Need To Redefine What Nintendo Must Do" - Nintendo Everything

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Iwata: “We Need To Redefine What Nintendo Must Do”

Posted on April 28, 2014 by (@NE_Jarop) in General Nintendo, News

It’s no secret that Nintendo’s president and CEO Satoru Iwata has been under the pump in recent months with the company’s current financial standing. In an interview with Japanese news outlet Diamond, Iwata had the following to say about the Nintendo going forward (translated by the folks over at Siliconera):

“Surely, a lot of people around the world must think ‘Nintendo is a company that is just for video games,’ about us, and I believe that there are more and more of our own employees who’ve begun to think like that,” said Iwata. “Some employees that are in charge of making things, are often kept positions where they have to think of how they can make the game in front of them more fun, so I don’t think it can be helped if others outside of our company think like that.”

“So, even if the fact that our focus being video games won’t be changing, I felt the need to take this occasion to say ‘Nintendo is a company that can do whatever they want’.”

“This subject came to light when Yamauchi passed away, but I felt that ‘our surroundings are greatly changing. We need to redefine what Nintendo must do, from this point on’. However, I felt that saying ‘Nintendo will do anything,’ was also the wrong  idea for the company.”

“Yamauchi was one to always say ‘Nintendo is a company for entertainment, and it shouldn’t be for anything else,’ and he didn’t necessarily think that ‘entertainment = video games’. I’ve been wondering how to express Yamauchi’s feelings, and I’ve been thinking about it non-stop, even during the New Year’s holiday break.”

“Lately, the words ‘QOL’ (quality of life) have come up,” says Iwata. “Entertainment is there to improve people’s quality of life. After your basic needs, there’s entertainment. However, when it comes to ‘improving people’s quality of life,’ I didn’t know the difference between us and household appliance makers.”

“At the start of this year, I finally figured that ‘improving people’s quality of life with fun,’ with emphasis to the ‘fun’ would be perfect for Nintendo. And that’s when I decided to use this as a focus during the financial results meeting in January and wrote the manuscript for the presentation.”


Source, Via

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  • Frankly, Iwata’s statements are still very vague.

    • PE Reviews

      Just what I was thinking, its impossible to know what Nintendo plans based on what was said here.

    • Yeah, sounds like a politician =/ except he may not be lying about what he says.

  • craaaaaaaaaaaaaaaaaaaaaaapp

  • sonicfan1373

    So a fun way to improve people’s QOL through electronic devices does not equal to video games? But in all honesty, whatever they do with their QOL device and future consoles, Nintendo needs to start marketing themselves better or else there will continue to be dark cloud of negativity, especially in the West, over whatever product they bring no matter how good or innovative it is.

    • Rowdy


  • MusubiKazesaru

    I’d just like a consistent stream of quality games, I haven’t bought a single game since Novemeber

    • Not even eshop titles? Because these past ones in April were very good.
      If you meant retail games, then, yeah me too.

      • MusubiKazesaru

        yeah even eshop, I want Shovel Knight though

    • ezquimacore

      Dk is amazing

    • Rowdy

      I agree that we need a much more consistent stream of quality games. But I did buy DKC:TF this year, plus eShop titles 🙂

      • MusubiKazesaru

        I’m waiting for that one to go down in price (it’ll be a while, but it’s not a game I want to shell out $60 for to get it right away even if it’s great since I have plenty of platformers). I plan to do the same for AC4, it seems like it’s about time to get Splinter Cell since I saw it for like $20 at one point on Amazon. I’ve been waiting for Shovel Knight but it got delayed 🙁

        • Rowdy

          Me too! Hopefully Shovel Knight will release sometime before E3 of this year!

  • Rowdy

    I am all for Nintendo diversifying and expanding into other areas of the entertainment industry, and I want to really see what QOL devices or activities Nintendo will unveil. However, I hope that this does not translate into resources being funneled away from the video game divisions within Nintendo.
    While I understand that Nintendo needs to adapt and expand onto other markets, I think that some of the shortcomings of Nintendo stem from the moment during the economy when the Wii U was launched, the lack and/or terrible marketing, and the drought of games that the Wii U has had every now and then. Of course, easier said than done, but as a gamer, and Nintendo enthusiast (since the NES days), I want Nintendo to continue to be one of the top companies within the video game (hardware and software) industry.

    • TalesOfBS

      If they start moving resources from game development into other areas then they are done with gaming.

  • Vorlik Blade

    Before pursuing other interests they should improve their current one, which happens to be making games. Sadly statements like “The way we’re going to be different is, we’re gonna certainly have a steadier pace of games – both for Wii U and for 3DS.”(Reggie November,2013) only tell us what we want to hear and not what will actually happen.

    • ronin4life

      They have been outputting more games than ever and are releasing more upcoming titles than any of the other big 3.

      There is a limit to these things.

      • TalesOfBS

        They are still losing games from third parties, games that some people want to play and still not delivering the Nintendo games that people want.

        It doesn’t matter if it is a handheld or home console, i want my Nintendo console to be my first choice for gaming.They have been failing at this.

        • ronin4life

          The 3rd party situation is largely out of their control. Short of buying exclusives, these companies have shown they want to stick to their dwindling “core” market and further want no business with Nintendo even for this. And the GC days prooved to Nintendo the futility of buy-outs.

          And those Nintendo titles you claim are in high demand have proven to be low sellers and incapable of moving consoles.

          • TalesOfBS

            More people would have bought them if Nintendo did not dump stuff like Metroid, StarFox, etc into obscurity.

          • ronin4life

            The Game Cube says otherwise.

          • TalesOfBS

            Metroid skipped a generation and Star Fox killed by Namco says otherwise.

          • ronin4life

            You’re making excuses now. They Failed to sell their consoles and/or themselves well enough.
            StarFox ds and 3ds also didn’t set charts on fire IIRC. And unless you mean the N64, Metroid had 2 games release on Wii.

            As for GC, Guess what everyone kept asking for no matter how many new IP/ less popular IP Nintendo threw at them? To the point of open criticism? Mario and Zelda. And then, the titles that came out “Didn’t count”.

            If “gamers” wanted these games they would have bought them. And they didn’t.

          • D2K

            StarFox started off on the wrong foot with StarFox Adventures. Had StarFox Assault been the only StarFox game on the GC I think it would have done much better and been very well perceived. However because Adventures was such a contrast to what people wanted and expected from a StarFox game, when Assault came out they picked it apart for having ANY ground elements at all.

            When it comes to StarFox people tend to have revisionist history and forget that the most popular StarFox game of them all (StarFox64) also had ground elements. I personally thought SFA was a great game and still holds up today graphically as a great many GC games do surprisingly.

          • ronin4life

            I never got to try Assault, though I would like to.

            And I agree about GC games. Game design seemed to hit a peak in many areas then, though not because it had no higher to go…

          • D2K

            I still scratch my head at how great the Star Wars: Rogue Squadron series STILL looks to this day.

          • TalesOfBS

            Yes, N64. It is just a fact. Nintendo just dumped both series in a dark hole at the right moment they should be building a bigger fan base.

    • TalesOfBS

      Exactly this. Reggie just lied to us.
      If there is someone who needs to be fired at Nintendo, is Reggie. Since the Gamecube days all that he did was kill Nintendo’s presence across the continent, digging the company into even darker holes of obscurity.

      • D2K

        Unless Nintendo bring the house down at E3 everybody needs to go from top to bottom, but I’ve gonna give them a chance.

  • D2K

    Hmm……………..You know, everyone knows that I am one of Iwata’s biggest critics and I give him what he deserves whether it be criticism or congrats. However, after reading this I am a little intrigued about this QOL. As I’ve said before, E3 is D-Day for Iwata. His has to bring like no one has ever brought it.

    I;m gonna let him and Nintendo show me what they can do and then make my decision to stick with them or hang up the phone and move on.