Japanese news reporter visits 48 stores to try and find a Switch, walks away unsuccessful - Nintendo Everything

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Japanese news reporter visits 48 stores to try and find a Switch, walks away unsuccessful

Posted on August 16, 2017 by (@NE_Brian) in General Nintendo, News

If you’ve been keeping up with the Switch stock situation, you might be aware as to how crazy things have been in Japan. The supply chain is slowly beginning to improve, but thousands of people continue to line up in hopes of obtaining a system. Japanese morning show Tokudane recently covered the craziness.

Towards the start of the month, roughly 3,000 people lined up at a retailer for a chance to buy one of 105 Switch consoles. This was in Tokyo’s Ikebukuro:

Another recent weekend also had thousands of people lining up. But unlike earlier this month in which 3,000 people were fighting for 105 units, there had been slightly more with about 300 – 500 consoles.

As shown in the picture above, a reporter for Tokudane visited 48 different stores in Tokyo to try and purchase a Switch by walking in. Unfortunately, he was completely unsuccessful.

This couple has been lining up almost every week since May to buy one for their grandchild:

So yes: the crazy Switch stock situation in Japan continues.


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  • Roto Prime

    This is amazing <3

    • Tlink7

      Is it? I find it rather sad so many Japanese people can’t get a Switch

      • Busterblade

        Call them back from countries like Holland that have enough in-stock as is, is what I would say to Nintendo.

        • Tlink7

          Why do you keep saying we have enough stock? The Switch has been completely sold out for six months here! We need the units we can get lol
          Besides, buying SKU’s back from retailers and shipping them to Japan would be a giant waste of money

          • Busterblade
          • Tlink7

            There wouldn’t be stock if they shipped it to Japan… and I am sure shipments are already going to Japan, as they have less units than we do

          • Busterblade

            Well, they ain’t flyin’ off the shelves any-more, so up up and away to Japan!

          • Tlink7

            How do you know? Nintendo resolved the stock situation in a lot of places around the world, but that doesn’t mean the Switch isn’t selling well anymore
            And again, moving these units back to Japan is a waste of money

          • Busterblade

            I meant to send loads that come in now, to Japan and other countries thirsty for stock instead of places like Holland. Because it’s on the store, T!

          • Tlink7

            Things being available in stores is the normal situation? With your logic, every product that isn’t sold out has too much stock lol
            And I’m sure Nintendo is capable of logistics xD

          • Busterblade

            True, but there isn’t usually such demand across the globe, now is there? 😛

        • Butts Mcgee

          To be fair, it’s selling so poorly here in South Africa that it’s been on special several times to try and get rid of it. I can’t argue, much like Amiibos, it’s never an issue getting the stuff here due to the low popularity of Nintendo in the country.

      • Roto Prime

        I mean the video of a Japanese news reporter going out of his way to buy a Nintendo Switch for the news report is amazing, I would love to see gaming news on real news stuff…..I wish Japan could get all the Switch they need so Square Enix and Capcom and Konami and so on can go all in!!

        • Busterblade

          Well, Nintendo themselves are working on the stock shortage, and I hope it’ll be solved soon, but such things take time. Best they can do, as I’ve said below, is recognize which countries are stocked, and funnel that surplus stock to Japan and other countries that need more (USA).

          • Roto Prime

            True, true….what ever gets Nintendo to the top is all I care about, any solution is better then none!!! LET’S GO!!!!!!!

          • Gregory Weagle

            Even if they do that; I don’t think it will be enough to cool down Japan, considering that it seems the more product they ship to Japan, the more demand there actually is.

          • Busterblade

            True, but it would help keep things rolling, compared to having Switches sit on the shelves elsewhere. I’d rather see those sold, so the install-base grows and the games keep coming as well.

        • Tlink7

          Ah right! I would love to have a news reporter like that on the telly hereabouts 😀

      • jimmy

        Am curious, why is there such a big shortage in Nintendo’s motherland compared to other countries?

        • ronin4life

          Japan is actually quite a small market. They are clearly focusing on larger markets first

        • Tlink7

          I guess the Switch is (relatively) more popular in Japan, Nintendo allocated (relatively) fewer units to Japan, Nintendo didn’t expect the Switch to do quite this well or a combination of (some of) the three

  • Nailz

    Please Understand

  • Locky Mavo

    Plenty of them in Australia, maybe stores here could/should sell a few of them back to Japan?

    • Busterblade

      Same case in Holland now, though it’s only been properly in stock for a while.


    Goes to show how big Nintendo is in Japan and that Sony can’t even compete against them in their own home country.

    • Tlink7

      Orrr Nintendo just doesn’t have enough units to sell

  • Stuart

    As I was reading in foruns,it looks like the stock situation got a little better on US and in a few places in Europe and Australia. Japan still have problem with that even with much more stock available in the last weeks,which is crazy.

  • Vive

    Yes but sales are rising so Nintendo had more units for Splatoon 2 but the demand is so high that it wasn’t enough. (similar situation we saw back in the days with Wii)

  • awng782

    87,000 Switches were sold last week, and someone visiting 48 stores still couldn’t find a Switch…


    • Gregory Weagle

      See what I mean? Nintendo somehow has created artifical and natural demand for the Switch at the same time. I didn’t think it was even possible.

      I remember Jay Leno once saying this about Jimmy Swaggert: You get caught, you pay for it. But that’s the problem, everytime he pays for it, he gets caught! It’s like: You have demand, you make enough product for it. But that’s the problem, everytime Nintendo makes more product, there’s even more demand! This is beyond absurd now and Summer is not even over yet!

  • Reggie

    It baffles me when there are still people who earnestly believe that there is no shortage in Japan when we keep getting reports like this. Things wouldn’t be this crazy if there was never a shortage to begin with.

  • ronin4life

    Still outselling PS4 and 3ds, nearly combined.

    And still outpacing 3ds IIRC

  • Rodrigo Coelho Costa Junior

    hahahaha amazing, I also did a video in the Streets of Akihabara Interviewing people about the switch (Epic FAIL) and going to many stores to try to find.
    I did it last month, you can check it out here if you want, some interviews are in english

  • Gamingfan

    Come to australia and buy them. We dont want it.