Kimishima on 3DS strategy for next fiscal year – major titles, reach broader demographics
Posted on April 27, 2016 by Brian(@NE_Brian) in 3DS, News
This information comes from Nintendo’s investors briefing as stated by president Tatsumi Kimishima…
For the Nintendo 3DS, our strategy over the fiscal year ending March 2017 will be to revitalize the platform by launching major titles, and to reach broader demographics worldwide, including females and young consumers.
The installed base in Japan is fairly saturated compared to other countries, meaning there is reduced opportunity to sell Nintendo 3DS hardware to new consumers. Our efforts will focus on sparking discussion and maintaining momentum among current owners of Nintendo 3DS hardware.
