Link is the most popular amiibo in almost every territory

We have yet another amiibo update from Nintendo’s latest financial results briefing. President Satoru Iwata revealed that Link is the most popular figure in the U.S., Canada, Europe, and Japan. The only exception is Australia, where Mario is the amiibo with the highest popularity.

Iwata also shared a breakdown of amiibo with the highest sell-through rate:

US = Marth
JPN = Captain Falcon
EUR = Little Mac
Australia = Ike

Source