Nintendo to offer more low-cost software – re-create games for 3DS, more demos
Japanese outlet Nikkei reports in a new piece published today that “Nintendo’s comeback strategy includes expanding customer choice by adding more affordable software titles”. Nikkei recently spoke with Nintendo president Satoru Iwata, and was told that the company “plans to re-create games for the Nintendo 3DS portable system based on past titles and smartphone offerings.” By keeping development costs low, Nintendo can provide content “at prices as low as several hundred yen.”
Nikkei was also told that there will be a larger emphasis on trial versions/demos. The thinking behind this is that consumers will become more aware of new games and could become interested in purchasing the full product.
Iwata additionally mentioned that most recent 3DS sales saw a dip since the New 3DS is not debuting until next month in North America and Europe. That said, Nintendo has no plans to lower prices of its systems anytime soon.
Iwata said: “We aim to return to profit levels more typical of the company in the year ending March 2017.” According to Nikkei, Iwata suggested “that the market and shareholders anticipate 100 billion yen ($845 million).
