Sony: 3DS “shows that playing on a dedicated handheld device has not gone”
Last year, 3DS was the best-selling games console in the UK. MCV decided to ask PlayStation UK MD Fergal Gara if he believes this bodes well for Sony’s handheld device, the PlayStation Vita.
Well that just shows that playing on a dedicated handheld device has not gone, as many will try to suggest. We want to have a healthy share of that handheld market. But we are playing fairly differently to Nintendo 3DS, when you think that is a dedicated handheld device with a very strong showing amongst kids. Vita is positioned differently. Yes it appeals to kids but also to committed gamers and as a companion device for PlayStation 4. 3DS shows that the sector is still there and that Nintendo is doing very well in it, so there is a market to harness.