Target goes all out with Mario Kart 8 Deluxe promotion - Nintendo Everything

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Target goes all out with Mario Kart 8 Deluxe promotion

Posted on April 21, 2017 by (@NE_Brian) in General Nintendo, News

Target is promoting Mario Kart 8 Deluxe in a big way. As part of a limited-time event, over 650 stores have a special experience in place tasked with getting consumers ready for the launch of Switch’s big racer.

First, Target has decorated its carts for the first time. The retailer decked out a handful of “Super Target Karts” that feature Mario, Luigi, and Princess Peach.

That’s not the only Mario tie-in you’ll find at Target. When the doors are open, you’ll see a starting line, go sign, colored flags, lights, and more. Flashing lights go off and Mario’s theme song plays as you walk on through.

Last but not least, right by the entrance, the red bollards used to stop stray cars have been transformed. Mario and Luigi themselves will welcome you to Target.

Target doesn’t say when the promotion ends. Since Mario Kart 8 Deluxe won’t be ready until next week, it should be in place for at least a week.



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  • speedyclax


  • jwfurness

    They’ve done a complete 180 with their marketing approach. This is great.

    • Billy Bob Throrton

      new internet rules: playing games makes you an expert on how to market them.

  • hi v3.0

    This is some extreme marketing

    • KnightWonder

      This pales in comparison to the Breath of Wild art they did in Brooklyn.

      • Billy Bob Throrton

        f**kin’ New Yorkers. “It’s not as cool as what they did in New York-BIGGEST IN THA WORLD…and the pastrami on 53 and 2nd…best city in the world”
        have fun paying a fortune to live in a closet

        • Mastodong

          You sound like a really fun guy!

  • JasonBall


  • Nintendo is not playing this time..

  • Kaine Morrison

    I want the ball covers!

    • Ektoras Kalderis

      I want those carts because……reasons

  • I legit learned something. I did not know they were called bollards, or that they were used to stop stray carts. Wow!

    That’s so cool though. I hope it’s at a store near me, I’d love to put my toddler in a cart and zip around with them. x’D Maybe I can even kidnap my niece for a bit so my husband and I can lightweight re-enact the game.

    • Tlink7

      I can’t wait to see the news for that day:


      • That sounds so much funnier than I was imagining it. x’D

        I mean, I was thinking of putting them in carts and running through the isles and crashing into each other (and maybe tossing plushies and balls at each other), but that sounds so exciting, lol.

        • Tlink7

          I know you were, but I have a bit of a crazy imagination, so it quickly turned into what I described above 😀

          • Haha, I dig that. That’s great for writing. >u<

    • NeptuniasBeard

      That sounds like the cutest thing ever

      • Lol, thanks. I hope it’s that cute if we do, because I just remembered how vicious we get while playing. x’D Thankfully, my toddler and niece are kinda hardcore babies, so they’ll probably be into it. (Especially my niece. . .)

        • NeptuniasBeard

          Now I wish my niece was a baby again. Now she’s grown and all she does is sass me ;_;

          • My niece is 2, and she sasses me so much. . . thankfully, she’s also pretty attached to me and her cousin, so she listens to me a little more than she does my aunt and sister. ^u^;

            But yeah, I am sad for when she’ll grow up. I already mope about my own child growing up. . . (yay them, but also, no more baby! TTATT)

          • NeptuniasBeard

            At least you can look forward with doing it all again with their children

          • That’s true~. Hopefully I’m not too brittle by then. x’D;

  • i hope this inspires people to pick up the wiiu version

    • ≈ KobobKC ≈ ^.^

      Wii U’s won’t be in stock, Switches will. Just sayin’

  • Tlink7

    Thank Jeebus the aggressive Switch advertising is here to stay

  • Dunnington

    If anything, this just gives me hope that they will have Switches in stock. PLEASE

  • NeptuniasBeard

    Don’t think I’ve ever seen such aggressive marketing for a port. Hopefully new Nintendo can push this for other games, maybe even their lowered tiered franchises like Xenoblade and Metroid when the time comes

  • charlesdjones1

    It’s almost feels like the old days of yor when Super Mario Bros 3 was about to launch, that was approaching 30 years ago. Mario, Luigi, and Peach can still sell a ton of games and consoles, amazing if you ask me.

  • Kathy Lada

    How can you find out which stores are participating? In Chicago area, visited six area stores, none doing it.

  • shaw98

    Too bad Target sucks.