UK retailers still disappointed with Wii U sales despite price drop

Retailers in the UK have been reducing the Wii U’s price in hopes of attracting new consumers. Unfortunately, the move hasn’t done much to boost sales.

ShopTo is one such retailer that initiated a price change “to test the market and assess the impact of a price change for a short period of time”, according to purchasing director James Rowson. But as Rowson told MCV, the price cut “has resulted in a smaller than desired increase in sales at this stage”.

MCV also cited one “top buyer at one of the UK’s biggest games retailers” who said that it is “looking to reduce [Wii U space] slightly but must admit [Nintendo’s] silence on strategy is deafening at the moment. They’ve got to do something otherwise it is GameCube all over again.”

Nintendo doesn’t seem too concerned at this point. A spokesperson relayed upcoming plans to discuss the company’s slate of software for the rest of 2013.

“We’ll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013. We have a strong and broad line-up of software launching this year and we look forward to updating – and exciting – our partners over the coming weeks.”
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