GameStop still says Wii U sales have been “disappointing”
GameStop CEO Paul Raines once again said that Wii U sales have been “disappointing” even though the console’s November launch “exceeded our expectations” during a post-earnings financial call today. Wii U sales have slowed since the start of 2013, according to Raines.
Two reasons were cited for the system’s poor performance. Raines first noted how Nintendo’s marketing has “not broken through the way that it needs to” and that consumers haven’t been able to fully grasp its features, such as the GamePad.
“We still have an education process we need to go through.”
Raines also pointed to the absence of big system-sellers on Wii U. While New Super Mario Bros. U was a compelling release from Nintendo, interesting titles have been missing in action over the past few months.
Raines said:
“We’re seeing the ramifications of that today.”
